Becton Dickinson

Client: Becton Dickinson
Project: Continuing Education Testing Portal

Goals:

  • Reinforce BD's image as a leading provider of medical devices and technology
  • Provide BD customers with easy access to continuing education opportunities
  • Provide added value for completing BD's courses
  • Support for up to one dozen online tests
  • Ensure that the testing application meets certification requirements

Solution:

  • A micro-site that is clearly branded to BD
  • Direct connectively between the courseware CD and the associated online test
  • Self-registration
  • Direct email access to appropriate BD representative(s)
  • Support for numerous question types
  • Post-test feedback
  • Automated email messaging
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