Case Study

Interactive Data Application

Interactive Health Data Application

One-third of all prescription medications sold are a result of our client’s worldwide drug development services. Sales representatives operate from many locations and were using a complex spreadsheet to submit health data performance reports. Our team set up an interactive web-based application that allows the sales reps to share data easily and efficiently. We developed the application with standard web technologies and then optimized the app for the iPad. The iPad application was so well received that the client asked our team to develop two additional reporting tools. Application features include:

  • An intuitive user experience that utilizes the iPad’s built-in gesture controls
  • Secure login and user account management
  • Data columns that the user can expand or collapse
  • Ability to view numerous years of data simultaneously
  • Dynamic graphing of data
  • Print-to-PDF functionality


  • Increased pharmaceutical sales
  • Improved communication between sales team and clients
  • Improved sales force efficiency