Case Study

Website with Data Visualizations

Consumers Union - HealthCare Value Hub Website

Consumers Union (CU) is the policy and action arm of Consumer Reports. CU is an ardent advocate of health care reform and turned to our team to create an engaging new website. The site houses a library of health care reform initiatives and provides news from across the country. CU is a strong brand, and use of its site has exceeded expectations. Site visitors can:

  • Filter the latest health care reform news by state and/or topic.
  • Register for upcoming educational events and view content from previous events.
  • Use a data visualization tool that presents strategies for helps users determine how to get better coverage for their health insurance dollar, find health care from the most qualified provider at a lower price.
  • Peruse publications and newsletters.
  • Learn about the latest initiatives and terminology in health care advocacy.


  • Established Consumers Union as an important health care advocacy group
  • Provided health care consumers with an objective resource
  • Increased attendance at CU events